Relationship Marketing!!
Relationship marketing is all about developing a long term relationship with the customers in order to retain them, to do this a company must make sure that they are attracting customers, this could be buy promoting themselves offering good products at a reasonable price etc. once they have their customers they then need to work on retaining them, to do this some companies will use methods such as: good customer service loyalty cards etc, they must continue to satisfy their customers and meet all their needs to make sure that they will always be loyal customers.
First direct may also be invloed in relationship marketing as they offer their customers £100 for joining their bank lureing them in and once they've done that they want to make sure that their customers are with them for life, offering them longterm services, they make sure that the offer their customers everything they want making their customers happy with the service and therefore giving them no reason to leave.
Is FD involved in Relationship Marketing? How?
Posted by: ebitnow.com | 12/15/2009 at 02:05 PM
PRINT!
Posted by: ebitnow.com | 01/14/2010 at 12:51 PM