First Direct!!!
What is first direct
Well first direct is a telephone and internet based retail bank in the united kingdom, and is a division of one of the largest banks HSBC bank plc. its the number one bank for customer satisfaction.
They offer a variety of different services such as:
• online banking, insurance,
• investments,
• mortgages,
• loans,
• credit cards,
they believe that they offer a easy way of banking and their tagline is “black and white banking” they also have many USP’S like they won the best call centre in the uk award in 2008, they try to ensure that you will always speak to someone within 20 seconds of calling and that your not put straight through to a machine. And they even do charity work. Another great point is that they even have an online chat and Blogs where customers can leave comments about the bank, and first direct can see what they need to do to meet all customers’ needs and let other potential customers look at the comments.
First direct like a lot of other companies segment there customers into different groups in order to make it easy to reach there needs.
They target those who are more interested in technology and offer them mobile banking etc.
They also use geographic segmentation as they only allow UK residents to bank with them.
They may segment by age groups, for example for younger customers they may offer them different types of credit cards and offers. And they also segments on their customer’s income, for example customers who earn more will have better interest rates etc.
What is first direct
Well first direct is a telephone and internet based retail bank in the united kingdom, and is a division of one of the largest banks HSBC bank plc. its the number one bank for customer satisfaction.
They offer a variety of different services such as:
• online banking, insurance,
• investments,
• mortgages,
• loans,
• credit cards,
they believe that they offer a easy way of banking and their tagline is “black and white banking” they also have many USP’S like they won the best call centre in the uk award in 2008, they try to ensure that you will always speak to someone within 20 seconds of calling and that your not put straight through to a machine. And they even do charity work. Another great point is that they even have an online chat and Blogs where customers can leave comments about the bank, and first direct can see what they need to do to meet all customers’ needs and let other potential customers look at the comments.
First direct like a lot of other companies segment there customers into different groups in order to make it easy to reach there needs.
They target those who are more interested in technology and offer them mobile banking etc.
They also use geographic segmentation as they only allow UK residents to bank with them.
They may segment by age groups, for example for younger customers they may offer them different types of credit cards and offers. And they also segments on their customer’s income, for example customers who earn more will have better interest rates etc.
Great!
Posted by: ebitnow.com | 12/15/2009 at 02:04 PM